Print Media v/s Electronic Media

The evolution of internet and shift towards maintaining soft copies of the data and information has pushed back the need of using paper and ink to be used as medium of communication. The medium of communication has been subjected to tremendous transformation with the innovation in technology. Ages ago pigeons and eagles were used as medium of communication. The arrival of paper had made very strong bases for centuries and has been used as medium. Print media is referred to hard copies of information such as newspapers and magazines and is considered as most reliable medium but owing to development of I.T, in spite of firm bases it has suffered a massive hit by the introduction of websites which is called as Electronic Media. One of the most significant advantage of online media is the ease of marketing through affordable search engine optimization services, social media marketing and other online marketing strategies. 

Media, since its inception, has been a powerful medium of communication. In its introductory stage, it existed as manuscripts and then came books, newspapers and magazines. With time, the media adopted technology to introduce interactive channels like the T.V, internet and mobiles. Now comparison between print and electronic media is like comparing chocolates and custards. The cyber age is about using internet for everything or simply relying on internet. People have shifted their focus towards internet which compelled the media companies to introduce electronic versions of their contents. The online presence of many newspapers and magazines has become essential in order to survive the competition. This is the reason why these organizations hire affordable search engine optimization services to improve their visibility as compared to their competitors, which is a biggest concern because there are thousands of jobs which are directly related to Print Media which could be lost if printing press close down and are replaced by web hosting and online management systems. Does this means the end of Print Media?

The answer is not really because there certain factors which cannot be ignored. It has been noticed that people feel more comfortable using newspapers and magazine to read out which can be witnessed by the fact that The Economist which is globally recognized financial magazine with around 10 million weekly circulation. Couple of years ago The economist launched its online version considering the need of online presence but interestingly its paper magazine sales have grown by significant number in last year which signifies the interest of people in print media, secondly billboards, brochures and flyers cannot be ignored, although these things have online versions but the purpose is not fulfilled unless printed versions of these brochures are not present. Books are considered to be the best friend of man which is again Print Media and people still like to read books while sitting or lying on bed. Although Electronic Media has significantly diluted the spread of Print Media but still there is natural essence attached to former which works as natural safeguard against Electronic Media.

Why Quality Navigation Is Significant?

The website is a face of your company on internet and therefore its design, layout and formation should be simple in order to attract the customers. This doesn't mean to focus solely on the formation of a quality website but an attractive website constitutes certain factors that are needed to be incorporated apart from the design and appearance. The customer clicks for the desired website to extract certain piece of information with a perception of get easy access and accurate information from the given website. Navigation is one of the most important factors which make the website a quality website.

Easy navigation of the website makes customer feel comfortable. Websites development and management with easy and effective navigation provides efficient information which is required by the customer; on the other hand websites with poor navigation system frustrates the customer when he or she cannot determine the way out which results in a loss of customer because he or she never comes back to that site. Provision of easily accessible and accurate information attracts the customer and hence the visitor comes again.

Navigation system is quite easy to implement. There are two types navigation systems used – Breadcrumb navigation and Contextual navigation. Breadcrumb navigation provides hyperlinks to the homepage and is a row of links that exhibits how your website is structured. This type of navigation improves usability when visitor visits through the internet search. Contextual navigation is another type of navigation that improves the efficiency of the content and document management systems. The sitemap offered by affordable search engine optimization services company,  is also an important application as it provides flexibility for the search engine to navigate your web contents it is sitemap which helps the visitor to reach desire content when he or she fails to find in site navigation.

The website design should be self-explanatory and help the users to get the information they are looking for. This in turn would make the users to rely on your company. Keep your navigation structure simple and familiar. As websites without navigation looks unstructured, ensure your website is accessible and usable with quality navigation. Increase the visitors' search with an effective navigation on your website.

Developement of Website where people like to visit AGAIN

Information technology has transformed the processes and workings of the organizations and time has become the essence of success because the introduction of web has shrunk this big world into an electronic page where everything you need is at a distance of one click. Website is an electronic existence of this world which has outdated many longtime used methods to conduct businesses and other affairs of life. Post offices and printing press were considered very lucrative and efficient methods of communication and recording of data and information but today only google give enough space and memory to save documents which used to take a complete room to accommodate the data. Reliable companies offer cost effective website development and management to accomplish their goals.

Website is an innovation but with the passage of time today there are tens of thousands of websites operating to serve million purposes. The beauty of website is very subjective depending upon the taste of diverse people but general expectations of people that are needed to be considered in website development can be summarized to be reliable, up to date, Suitability, enrichment and user friendly. These are the general requirements which attract the visitors and retain customers.

Reliable

The content of the website are needed to be reliable, free from error and unbiased in order to become source of attraction. Reliability comes out of correct quotation with references, if unique, should not be pointing towards specific sector.

Up to date

The freshness of website keeps it alive because life span in I.T industry is very short and it is very normal to lose the competition to obsolesce. Up to date content and trends also attracts visitors.

Suitability

Website design and redesign service is utilized to fulfill particular purposes therefore if the purpose is fulfilled then visitors will be deemed towards the site and refer the site as well.

Enrichment

The level of information available on the websites makes them demanding so therefore the website which contains maximum information and relevant material gets the attraction for people.

User friendly

This is one the basic requirement of every visitor and it has been seen that many websites containing above mentioned characteristics failed because of being less user-friendly. Simplicity and ease of options is the basic criteria to be met in website development.