Tips For Conversion Friendly Ecommerce Website Development And Management

Ecommerce web design is the crucial marketing tool for the success of any business. The absence of aesthetically appealing website can adversely impact your business and result in loss of customer’s trust and sales. In this challenging and competitive environment exponential selling requires much more than just few web pages on internet. Catching customer’s attention and creating a positive user experience is considered vital for achieving best results. Here are some website development and management tips that will guide you in escalating your website traffic and conversion rate.

1.     Simple Navigation

Prospective customers want that navigation should be simple enough to get them from one page to another. Arrange your website navigation in a way that allows users to easily browse your product range conveniently.

2.     High Resolution Images

Product images contribute most in visually devising your ecommerce website. Use high resolution product images on your ecommerce website to give “look and feel” to customers. Customers want to view the product in all its glory before taking their purchase decision. Zoomable images give an insight about product from different angles and thus ultimately boost conversion.

3.     Detailed product info

An important element that can trigger your sales is detailed product information. Just adding product info on website is not important, the way you present it contribute a lot in making a great product copy. The information given should be detailed, catchy and interesting.

4.     Shopping Experience

Remember that all customers have different preferences and tastes so provide a customization tool that allows them to browse products on the basis of different categories. Give users an option to sort products by price, supplier, reviews, top sellers or adjust the number of product per page. Allow them to narrow down search by selecting different features of specific product.

5.     Visible shopping cart button

Shoppers want continuous access to their shopping cart so make sure that you add shopping cart button, number of products in cart, checkout and other relevant details on every page preferably at top right corner. Checkout details help in transition from shopping to checkout. Make these shopping cart details prominent and standout by using different color contrasts.

6.     Special Deals and Discounts

If you are offering special deals or discounts for customers then make it pop so it’s easier to find. These deals can boost your conversion rate automatically so try to grab immediate attention of your target audience.

These quick tips will definitely help you in creating an ecommerce website that can put cash register on fire. Remember that creating a successful ecommerce website is a continuous process so keep tweaking to make your website more conversion friendly. 

When CMS services should be availed?

Content Management System (CMS) is a tool to empower the owners of website. These CMS services have changed the way how things are done and brought significant change in web development industry. Now even the average user having very little technical knowledge can easily run and manage his website without the help of professional web developers.

Using CMS services for developing a website is quite beneficial as it allows the owner to mange his own website and keep the visitors interested by posting updated website content.  Is empowering the website owners always the best way? Sometimes it is considered more appropriate to assign the website maintenance and update tasks to a professional person to achieve better results.

·         All websites don’t have content that continuously keep on changing. Static websites have usually predefined data which only require few changes in a year. For these websites CMS Services are not suitable.

·         Some website owners don’t want to be empowered and they want that an experienced technical person should handle their website. There can be different reasons for it, they might not be technology friendly or they are already so busy that they don’t want to get another task in their list. For these people, CMS services cannot bring a lot of difference.

·         Some websites have a shelf life or expiration date e.g. websites based on certain event, deal or promotion etc. These websites need constant update of content before the event, during the event and afterwards. CMS services can bring ease for them.

Choosing whether to use CMS services or not is a bit tricky question so business owners and organizations have to give proper time while taking this decision. 

The Aspect Of Creativity In Web Design & Redesign

Professional designers these days are not just focused on how to make their designs modern and more technologically advanced but today they look for smart ways to make their designs more innovative and creative.  An artist creates a painting using paints and canvas but anyone can use paints on a canvas to draw anything but only a true artist can make a scenic painting because of his creativity and through the artistic skills he possesses.

Similarly in professional website design and development, artistic and creative mock ups and ultimate layouts are key factors in giving out the final result because they are the fundamental foundations of that particular project.

Web design and redesign if done effectively and creatively can give very aesthetic outcomes which are essential for any website. Visitors tend to generate more online traffic on websites which are aesthetically pleasing to the eye. Redesigning is more crucial according to the creativity point of view because redesigning occurs in case of some amendment in the initial designs. The designer has to work on finding ways to not only redesign the layouts in improved parameters but also locate which part of those design were lacking creativity initially.

For static websites, creativity can be laid off in the back end but for dynamic website development and management it is of utmost significance because designer would have put multiple applications in that website through flash images or sliders to improve the functionality of the page. The attributes used in a website have to be done according to the structural designs of the layouts and creativity again comes into play for that.

The world of website development and management is such a competitive market these days that you have to present something unique every time to your client in order to get ahead from your adversaries in the same market. A huge lot of people choose web designing education and courses to become a part of this community these days and they get qualified through almost similar technical curriculum but what separates and shall we say outlines a great designer from a good designer is the natural element of creativity that he/she possesses.

Five Mistakes That Need To Avoid While Content Writing for Perfect Website Development and Management

Content writing, if written with unique idea and clear description, is matchless against any other activity for effective online marketing. There are some mistakes that usually content writers don’t consider while writing for web. In case, these mistakes are addressed, the content writers can come up with finest and most valuable content for effective website development and management services. These problems are as under: 

1) - Duplicate Content:

The first and the most important issue need to be addressed is regarding duplicate content that is now a serious issue and has been addressed by Google also, that can results in penalization.

2) - Keyword Stuffing:

It’s a bad approach to just stuff keywords in the content without considering the natural flow of the content. Repetition of keyword is annoying for the reader and now even search engine crawlers take account of keyword stuffing and moderators take serious action against the publisher.

3) - Content Stuffing:

Adding enough content on your home page is a bad strategy as it becomes hectic for the reader to search the useful stuff from complete page. This becomes annoying for the reader and the reader jumps off the page resulting in increased bounce rate and least traffic on the web page that puts a negative impact while considering website development and management services.

4) - Spells and Grammar Mistakes:

Spells and grammatical mistakes are never compromised as the reader thinks it to be really childish stuff written by a non-professional. The reader forgets the idea and theme of the content no matter how much worthy that can be, the only thing that comes in front are mistakes.

5) - Excessive use of punctuation:

It varies from content to content, as for website content punctuation are usually not used extensively while for blogs, the content is usually aided with proper punctuation.