Ecommerce web design is the crucial marketing tool for the
success of any business. The absence of aesthetically appealing website can
adversely impact your business and result in loss of customer’s trust and sales.
In this challenging and competitive environment exponential selling requires much
more than just few web pages on internet. Catching customer’s attention and creating
a positive user experience is considered vital for achieving best results. Here
are some website development and management tips that will guide you in escalating
your website traffic and conversion rate.
1.
Simple Navigation
Prospective customers want that navigation should be simple
enough to get them from one page to another. Arrange your website navigation in
a way that allows users to easily browse your product range conveniently.
2. High Resolution Images
Product images contribute most in visually devising your
ecommerce website. Use high resolution product images on your ecommerce website
to give “look and feel” to customers. Customers want to view the product in all
its glory before taking their purchase decision. Zoomable images give an
insight about product from different angles and thus ultimately boost
conversion.
3. Detailed product info
An important element that can trigger your sales is detailed
product information. Just adding product info on website is not important, the
way you present it contribute a lot in making a great product copy. The
information given should be detailed, catchy and interesting.
4. Shopping Experience
Remember that all customers have different preferences and
tastes so provide a customization tool that allows them to browse products on
the basis of different categories. Give users an option to sort products by
price, supplier, reviews, top sellers or adjust the number of product per page.
Allow them to narrow down search by selecting different features of specific
product.
5. Visible shopping cart button
Shoppers want continuous access to their shopping cart so
make sure that you add shopping cart button, number of products in cart,
checkout and other relevant details on every page preferably at top right
corner. Checkout details help in transition from shopping to checkout. Make
these shopping cart details prominent and standout by using different color
contrasts.
6. Special Deals and Discounts
If you are offering special deals or discounts for customers
then make it pop so it’s easier to find. These deals can boost your conversion
rate automatically so try to grab immediate attention of your target audience.
These quick tips will definitely help you in creating an ecommerce
website that can put cash register on fire. Remember that creating a successful
ecommerce website is a continuous process so keep tweaking to make your website
more conversion friendly.
